Post by account_disabled on Mar 14, 2024 3:40:45 GMT
Google and Facebook: alone 49% of the "Digital Advertising" market As Amazon 's ad business expands , some experts say it is working to become the third major player in the digital ad market alongside Google and Facebook . Amazon is already a leader in the world of e-commerce, despite not being very strong in the advertising market, could all this change? At the moment, Facebook and Google have an undisputed duopoly in the Digital Advertising market. The pair's combined market share is set to reach 49% in 2017, according to eMarketer , while Enders Analysis estimates that they were responsible for 89% of market growth last year. The central element of this supremacy has been the unstoppable increase in the use of mobile. For example, in North America, Google controls nearly a third of the mobile ad market, while Facebook owns nearly a quarter of the market.
Yet this could change soon with Amazon ready to step on the accelerator pedal. Yes, Amazon is Find Your Phone Number still a small fish in a very large pond when it comes to digital advertising, with its business so new that it is classified as “other” in its financial plans. But all signs point to Amazon looking for a much bigger slice of the market. According to statistics from eMarketer, Amazon saw a 60% increase in global advertising revenue in 2016 to $1.4 billion. And predictions say it will grow to become a $2.84 billion business by 2019. Yet this is still only a small part of the total market. To put Amazon's numbers in perspective, Google generated digital ad revenue of $62.59 billion in 2016 and Facebook generated $26.89 billion. Furthermore, Google expects to reach $96 billion in advertising revenues by 2019, Amazon has a lot to do. However, Amazon has demonstrated time and time again that it is more than capable of scaling the market from the bottom up. After revolutionizing ecommerce, it is now looking to establish itself in sectors such as apparel, events, grocery, film and automotive.
Digital Advertising would be just another string to his bow. Some advertisers are already convinced of the advantages. Just this week, for example, Diageo revealed plans for a new travel television series, which will appear on the Amazon Prime Video service . Describing why Amazon offers an attractive alternative, Diageo Reserve's global director of World Class, Johanna Dalley explained: “We wanted to work with Amazon because they have a scalable audience and perspective, but more importantly they also gave us the opportunity to connect a direct sales system". And Sir Martin Sorrell , CEO of the world's largest advertising group, WPP, believes Amazon is a huge threat to Google when it comes to searches.
Yet this could change soon with Amazon ready to step on the accelerator pedal. Yes, Amazon is Find Your Phone Number still a small fish in a very large pond when it comes to digital advertising, with its business so new that it is classified as “other” in its financial plans. But all signs point to Amazon looking for a much bigger slice of the market. According to statistics from eMarketer, Amazon saw a 60% increase in global advertising revenue in 2016 to $1.4 billion. And predictions say it will grow to become a $2.84 billion business by 2019. Yet this is still only a small part of the total market. To put Amazon's numbers in perspective, Google generated digital ad revenue of $62.59 billion in 2016 and Facebook generated $26.89 billion. Furthermore, Google expects to reach $96 billion in advertising revenues by 2019, Amazon has a lot to do. However, Amazon has demonstrated time and time again that it is more than capable of scaling the market from the bottom up. After revolutionizing ecommerce, it is now looking to establish itself in sectors such as apparel, events, grocery, film and automotive.
Digital Advertising would be just another string to his bow. Some advertisers are already convinced of the advantages. Just this week, for example, Diageo revealed plans for a new travel television series, which will appear on the Amazon Prime Video service . Describing why Amazon offers an attractive alternative, Diageo Reserve's global director of World Class, Johanna Dalley explained: “We wanted to work with Amazon because they have a scalable audience and perspective, but more importantly they also gave us the opportunity to connect a direct sales system". And Sir Martin Sorrell , CEO of the world's largest advertising group, WPP, believes Amazon is a huge threat to Google when it comes to searches.