Post by account_disabled on Nov 26, 2023 4:52:15 GMT
Will definitely be hearing more from him in the near future. When we scroll through the timeline on Facebook or Instagram, we are constantly bombarded with promotions, offers and calls to buy now, and hot on the heels of these big players is another one TikTok. Another challenge are sales platforms that dominate the Polish ecommerce market, and the pandemic has only strengthened their position. About percent of global online sales go through ecommerce. Users start their search for a product from marketplaces.
You probably have similar observations yourself. Currently, the four largest sales platforms have a share in consumer traffic in Poland Allegro, Ceneo, Aliexpress and Amazon. Okay, what about the remarketing activities that have been effective so far? Let us remember, however, that in response to the GDPR, the most popular Email Marketing List Internet browsers are beginning to introduce significant restrictions on rd party cookies, and in years the technology may be unavailable to of Polish Internet users. So how to retain customers, ensure their loyalty and return? And why is your own marketing base so important? My interlocutor Bartek Jakubowski, Head of CRM & Direct Marketing at Cube Group will help me answer this question. Bartek, after my introduction, tell me about yourself in a few sentences.
Bartosz Jakubowski Hello, I'm very pleased. As you mentioned, in our company I deal with our CRM solutions and the implementation of activities in all direct marketing channels. We deal with communication via email and SMS, we conduct telemarketing activities, and we also look into direct mail. Check the trends in ecommerce and learn how to build a stable online business in unstable times So let's go back to my first question as the owner of an online store, how to retain customers, ensure their loyalty and return? Cookie issues will be very problematic in the near future.
You probably have similar observations yourself. Currently, the four largest sales platforms have a share in consumer traffic in Poland Allegro, Ceneo, Aliexpress and Amazon. Okay, what about the remarketing activities that have been effective so far? Let us remember, however, that in response to the GDPR, the most popular Email Marketing List Internet browsers are beginning to introduce significant restrictions on rd party cookies, and in years the technology may be unavailable to of Polish Internet users. So how to retain customers, ensure their loyalty and return? And why is your own marketing base so important? My interlocutor Bartek Jakubowski, Head of CRM & Direct Marketing at Cube Group will help me answer this question. Bartek, after my introduction, tell me about yourself in a few sentences.
Bartosz Jakubowski Hello, I'm very pleased. As you mentioned, in our company I deal with our CRM solutions and the implementation of activities in all direct marketing channels. We deal with communication via email and SMS, we conduct telemarketing activities, and we also look into direct mail. Check the trends in ecommerce and learn how to build a stable online business in unstable times So let's go back to my first question as the owner of an online store, how to retain customers, ensure their loyalty and return? Cookie issues will be very problematic in the near future.