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Post by account_disabled on Dec 12, 2023 10:17:06 GMT
In 2021, the technology platform 2Performant.com, developed in-house, through which digital marketing professionals collaborate with online stores, brokered 68.7 million clicks, 23.4% more than the previous year. This translates into an average of over 5.7 million monthly clicks sent to online stores . In terms of desktop traffic, the best day of the week by clicks was Wednesday, with 11 a.m. being the best for online shopping. At the same time, in relation to mobile traffic, Sunday was the best day of the week, according to the number of clicks, with 10 o'clock being the best for online shopping. The main source of traffic by number of clicks remains Google, with 23.7 million Job Function Email List clicks, up 65.3% compared to 2020, followed by Facebook with 7.7 million clicks, down by 16.3% compared to the previous year. The day with the highest number of sales in 2021 was November 12 , exactly during Black Friday. Between November 1-14, 2021, when the Black Friday campaigns took place, 462 online stores operating in 25 different industries and launching discount campaigns made 115,000 sales through the 2Performant.com platform, worth 6,929,804 euros + VAT, 47.8% higher than in 2020. Designed as a technology-driven marketplace where online stores collaborate with digital marketers on a cost-per-sale basis, 2Performant has proven its relevance as a sales tool in 2021 as well.
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