Post by account_disabled on Mar 11, 2024 4:16:13 GMT
It was 1972 when a pixel bouncing on the screens of millions of people gave life to the video game market. Pong was the first success of an industry that today is impossible to ignore from a sociological point of view, because it affects billions of people, and from a marketing point of view, because it represents an enormous opportunity to develop creative and impactful content. The video game market The video game market involves 2.5 billion players and, in 2019, generated over 152 billion dollars in revenues (+9.6% compared to the previous year). The console segment is the one showing the fastest growth (+13.4%), but it is the mobile devices segment that produces the highest value of revenue (68.5 billion, +10%). Personal computers remain the segment that is growing the least, but which is still worth 23% of the market.
The most important market is Asia , followed by North America, Europe-Africa-Middle East, and India Mobile Number Data Latin America. But only two countries absorb 48% of total consumption: China ($36.5 billion) and the United States ($36.8 billion). In Italy , 2.5 billion dollars are spent on these recreational activities. video game market 2019 The main players are game producers, distribution platforms and those that allow games to be played. The most relevant is the Chinese giant Tencent, which generated around 20 billion in 2018. Already the owner of social services such as QQ, QZone, WeChat, the company has acquired Riot Games (which produces League of Legends) and has significant stakes in Supercell (Clash of Titans), Grinding Gear Games (Path of Exile), Epic Games (Fortnite ). In second place Sony, with 14 billion in revenues, and in third place Microsoft with 10 billion.
Followed by Apple, Activision Blizzard and Google. A very appetizing market that will see the debut of Amazon as a game producer in the coming months. top video game companies: tencent, sony, microsoft, apple, activision, google The sources of revenue are different, but a trend worth mentioning is the transition from single purchases to subscriptions, which allow companies to have a stable revenue flow and users to access more titles. Why are video games interesting media? Attention is the scarce resource of our time and marketing is the study and practice of how to capture attention. In recent years, people's media diet has changed profoundly, less and less time is spent on traditional media and more time on social media, streaming platforms and video games. It is no coincidence that Netflix CEO Reed Hastings declared, already two years ago, that he competes against Fortnite more than against HBO. In short, those two evening hours that were previously dedicated to a film, today many prefer to allocate to a video game.
The most important market is Asia , followed by North America, Europe-Africa-Middle East, and India Mobile Number Data Latin America. But only two countries absorb 48% of total consumption: China ($36.5 billion) and the United States ($36.8 billion). In Italy , 2.5 billion dollars are spent on these recreational activities. video game market 2019 The main players are game producers, distribution platforms and those that allow games to be played. The most relevant is the Chinese giant Tencent, which generated around 20 billion in 2018. Already the owner of social services such as QQ, QZone, WeChat, the company has acquired Riot Games (which produces League of Legends) and has significant stakes in Supercell (Clash of Titans), Grinding Gear Games (Path of Exile), Epic Games (Fortnite ). In second place Sony, with 14 billion in revenues, and in third place Microsoft with 10 billion.
Followed by Apple, Activision Blizzard and Google. A very appetizing market that will see the debut of Amazon as a game producer in the coming months. top video game companies: tencent, sony, microsoft, apple, activision, google The sources of revenue are different, but a trend worth mentioning is the transition from single purchases to subscriptions, which allow companies to have a stable revenue flow and users to access more titles. Why are video games interesting media? Attention is the scarce resource of our time and marketing is the study and practice of how to capture attention. In recent years, people's media diet has changed profoundly, less and less time is spent on traditional media and more time on social media, streaming platforms and video games. It is no coincidence that Netflix CEO Reed Hastings declared, already two years ago, that he competes against Fortnite more than against HBO. In short, those two evening hours that were previously dedicated to a film, today many prefer to allocate to a video game.